Job of the Month (October)
In celebration of Black History Month, we’re proud to highlight a project we completed for Gymshark. Their Diffuse Sweat Headband, created with the Black community and all hair types in mind, called for custom influencer packaging. We delivered a bespoke solution for its highly anticipated launch.
The Brief
The brief was loose, giving us the creative freedom to conceptualise the design from scratch. To help Gymshark visualise our ideas and sell them on the concept, we produced a set of visuals that captured the design elements and functionality of the box.
During the development phase, we didn’t have access to the actual headband, so we created a dummy headband out of foam. This allowed us to design the fitment precisely to ensure the product would be showcased perfectly once we had the real headbands.
The Packaging Design
We designed what we call the "Deluxe Case and Base" — a sleek, multifunctional box featuring two pull-out drawers with thumb holes for easy access.
The box was constructed from 2mm black-lined board, wrapped in 150gsm silk, and printed in full colour. To ensure a premium finish, we applied anti-scuff matt lamination throughout, complemented by black plastic inserts in the drawer thumbholes for both a polished look and ease of use.
Features
Two pull-out drawers: Each drawer is fitted with thumb holes and lined with a sleek black plastic insert for a smooth opening experience.
Magnets for secure closure: Two round magnets ensure the case closes seamlessly, protecting the contents inside.
Foil logo: The outer case, wrapped in 140gsm Senses Sable Black, features a subtle gloss black foil Gymshark logo, ensuring the packaging looks as premium as the product it holds.
Outcome
Working with Gymshark was, once again, an absolute pleasure. With just two weeks for production from concept sign-off, we successfully delivered 70 boxes, ready for Gymshark to pack and dispatch to their chosen influencers. We look forward to collaborating on future projects with the brand.
Stay tuned for our next ‘Job of the Month!’
For more information on our bespoke boxes, 01276 868615 or email sales@showcasecreative.com
