Tech in Packaging

Here at Showcase Creative, we have experience with a wide range of packaging technologies, from LED lighting to interactive video screens. These innovations allow us to create truly unique packaging solutions that transform the unboxing experience. Packaging is no longer just about aesthetics and protection—it’s about making a lasting impression. Below, we explore some of the most exciting ways technology can enhance packaging and bring brands to life.

LED Lights for Impactful Unboxing

LED lighting is a popular feature for high-end and luxury packaging. Customisable in terms of colour, brightness, and effect, LEDs can create a powerful first impression when the box is opened. Whether highlighting a logo, drawing attention to product features, or creating a dynamic visual effect, LED lights add a new dimension to the unboxing experience. Not only are they visually striking, but they are also energy-efficient and long-lasting, making them a sustainable choice for eco-conscious brands. Below are some examples of projects we have produced that incorporate LED lights into the design.

**Glow for it:** For this cosmetic packaging we included LED lights around a mirror which light up when you open the box.

**Gym Shark:** In this project we were tasked with replicating the iconic LIFT lights that feature in Gymshark’s own ‘Lifting Club’. This was created using a light activated screen, with transparent light blue film and black card cut outs.

Video Screens and Audio: Bringing Packaging to Life

Another technological feature that has made its way into modern packaging is the inclusion of video screens that play upon opening the box or at the press of a button. This feature allows brands to communicate directly with consumers through video, whether for product demonstrations, storytelling, or special messages. It’s an ideal solution for adding a multimedia layer to packaging that captures attention and elevates the brand’s narrative. Video screens are particularly effective in influencer or VIP packaging, where brands can play unique, personalised messages or content tailored to the recipient. This not only enhances the personal touch but also increases the likelihood that the influencer will share the unboxing experience with their audience. The more impressive and innovative the packaging, the more likely it is to capture attention and garner more views when showcased online, giving the brand greater exposure and impact.

This project incorporated a video screen

**PJ Masks:** This project incorporated a video screen and LED modules

**Gymshark:** In this influencer box a special message was played at the press of a button

Augmented Reality (AR) for Interactive Packaging

Augmented reality takes packaging interaction to a new level. Using a smartphone, consumers can unlock animations, product information, or digital experiences directly from the packaging. AR can turn packaging into an interactive platform, making it an excellent tool for brands looking to engage tech-savvy audiences and provide a fun, immersive experience.

Recently, we completed a project that incorporated augmented reality, where consumers could scan a QR code to watch a race car zoom off, creating an engaging and dynamic experience.

Sounds Cards: Adding Audio to Packaging

Sound cards are another exciting way to make packaging memorable. In one of our projects with The More Agency, we designed a Retro Games-themed box that played Rick Astley’s "Never Gonna Give You Up" when opened, tapping into the nostalgic charm of the 80s. Sound cards are perfect for bringing an extra layer to your packaging, whether it's a personalised message, a brand jingle, or a fun audio experience. This interactive element helps brands create an emotional connection with consumers and makes the unboxing experience even more shareable.

**The More Agency:** Our Team made these 3 part case boxes with a bespoke foam fitment to hold items from the 80’s era. We fitted a sound module hidden within the foam fitment which played a mix of hits from 1987 once the lid was opened.

At Showcase Creative, we are proud to be at the forefront of these packaging innovations. Whether through LEDs, video screens, AR or sound cards, we create custom packaging solutions that help our clients make an unforgettable impression. These technologies enable us to craft experiences that go beyond the product, making every unboxing a memorable event.

Abi BoydOctober 8, 2024