Aveda – Miraculous Oil Launch Presentation Boxes

To support the launch of Aveda’s new Miraculous Oil, Aveda asked us to produce a premium round presentation box that would reflect the elegance and quality of the product. With a gold-on-gold finish and bespoke internal fitment, this packaging was designed to make a lasting impression while offering a secure and functional solution for delivery.

The Brief

The client’s initial vision was for a luxury round box with a fully gold finish, including all-over foiling to the lid and a neatly engineered internal fitment to hold the products in place.

As a new customer, Aveda were keen to create something that felt elevated and aligned with their values, while also working within a set budget. We worked closely with the team to adjust specifications where needed and supplied visuals throughout the process to support decision-making and sign-off.

The Build

The final box was a round lid and base construction, produced using a combination of greyboard thickness for a sturdy and refined structure. The full interior and exterior were wrapped in Peregrina Majestic Real Gold, giving a consistent metallic finish throughout.

The lid was designed at full height and featured extensive gold foil blocking across its surface — a technically demanding process due to the curved shape.

Inside the box, we created a score-cut fitment made from white lined board, with a topper printed in full colour, and finished with an anti-scuff matt lamination. The product inserts were built from Peregrina Majestic (Real Gold).The complete fitment was glued in place to ensure a tidy and secure hold.

Each presentation box was packed into a bespoke flat-packed outer mailer, sized specifically to protect the round shape during transit.

The Outcome

The final result was a beautifully executed, high-impact piece of packaging that aligned seamlessly with Aveda’s brand values. Despite the technical challenges with the foil and achieving a flawless gold finish, our team delivered a clean, consistent, and professional result.

Aveda were delighted with the outcome:

“We were highly impressed with the mailer box design for Aveda’s upcoming Miraculous Oil launch. The overall presentation was elegant and aligned beautifully with Aveda’s values, ensuring quality and consideration at every touch point. The team at Showcase Creative kept us updated at every stage of the process, and the final design showcased fantastic attention to detail and a beautiful finish. Thank you!”

This project showcased the power of close collaboration and thoughtful design — resulting in packaging that elevated the product and delivered a memorable brand experience.