FIFA 20 Player Presentation Pack

This presentation pack for Angelfire Creative was developed for the launch of EA’s new FIFA 20 video game. 

Intended as an influencer kit, it was sent out to selected leading premiership football teams and gifted to each player. Each pack contained a copy of the new game, customised to each player with their own graphics, along with an acrylic plaque displaying their new FIFA player ratings.

A four part magnetic wrap around box was chosen for this project. The boxes were constructed from 2mm greyboard wrapped in full colour litho print, with matte lamination and spot UV finish. Custom cut LD33 foam held the items neatly and securely in place, with a satin ribbon in place to lift out the copy of FIFA 20.

The campaign was a roaring success, with a whopping 21 million hits on Youtube alone. Take a look at this video to see how top Liverpool FC players reacted to their ratings, and note the satisfying snap as the box shuts!