Cadbury’s ‘Madbury’ Voting Box

This presentation box was used to promote the launch of 3 limited edition Cadbury chocolate bars, including Choca-Latte, Simply the Zest, and The Raspberry Shortcake. The pack included voting cards which were used by specially selected members of the media to choose which flavour they preferred.

Cadbury selected a 4 Part Magnetic V Cut Case and Base box with hidden magnets,  which we used in conjunction with a double layer folding box board fitment to display the bars at the intended angle.

Our creative development was conducted in partnership with The More Agency, who were tasked by PR agency Golin to conceive a high impact presentation format in order  to showcase the 3 finalist bars and the voting cards. They wanted a design that was highly appealing and in line with the overall campaign creative direction, and which presented the bars in the best possible way. It was also important that they arrived to the recipients in prime condition within a relatively limited budget and on a rather tight timescale.

This project was successful, and won first prize for Showcase Creative in the 2019 Earth Island Solutions Awards.