Premium Packaging for Still G.I.N. by Dr. Dre and Snoop Dogg
When Dr. Dre and Snoop Dogg team up on a premium spirits launch, the packaging has to hit all the right notes. Showcase Creative was commissioned to produce the presentation box for Still G.I.N., a refined new spirit with a beautifully designed bottle that speaks for itself.
From the outset, the creative direction was clear. This wasn't about bold patterns or over-the-top finishes. The concept centred around understated luxury: letting the bottle shine, while the box quietly impressed.
Specification Overview
The final packaging was a four-part magnetic presentation box, designed to reflect the premium nature of the product while keeping the focus on the bottle itself.
Construction: A rigid box format with magnetic closure and a full-height hinged front panel.
Materials: Premium black uncoated paper over high-quality board gave the box a tactile, natural feel.
Foil Detailing: Subtle gold foiling was applied to the outer case and inner liner, echoing the design of the Still G.I.N. bottle.
Internal Fitment: A custom black fitment securely held the bottle in place while keeping the presentation clean and uncluttered.
Outer Mailer: Bespoke protective mailers were created to house each box, ensuring safe and stylish delivery to recipients.
Designed for Impact
It was a real privilege to create packaging for a brand backed by such iconic names. This project proves how thoughtful material choices and precision craftsmanship can deliver high-end results without shouting for attention.
Interested in Premium Packaging?
At Showcase Creative, we work closely with brands to design and produce custom packaging that fits your vision—whether you’re launching a new product or looking to elevate an existing range. Want to talk about your next project? Get in touch with us.
