Case Study: Margot London Bespoke Shipping Mailer

Our latest project shows that luxury packaging doesn’t always mean rigid board and magnets. The bespoke boxes we created for Margot London are a great example of how a well designed corrugated box can deliver both practicality and have a premium finish.

The Brief

Margot London required a shipping solution that would safely deliver their jewellery while staying consistent with their brand aesthetic. The key challenge was balancing durability with presentation and creating an outer mailer that didn’t feel like a standard transit box.

The box also needed to house their existing jewellery packaging, so internal sizing was an important consideration from the outset.

The Approach

We developed a corrugated shipping box using a 0427 score-cut style, designed to be both robust and streamlined. Using 1.5mm E-Flute corrugated board allowed us to achieve the strength required for shipping, while maintaining a refined appearance that aligns more closely with presentation packaging than typical mailers.

Materials & Finishes

Although initially quoted in CMYK, the project evolved to use a Pantone colour to accurately match Margot London’s signature pink jewellery boxes. This ensured consistency across both inner and outer packaging, a small detail that makes a noticeable difference to the overall brand experience.

The artwork, supplied by the client, featured a clean and minimal design. It was printed in two colours on 150gsm silk liners, applied to both the front and back.

Matt lamination was added to enhance durability and give the box a smooth, premium feel - elevating what would typically be a standard shipping material.

The Result

The finished box demonstrates how corrugated packaging can go beyond its functional role. By carefully considering structure, print, and finish, we created a shipping solution that feels cohesive with the brand and enhances the unboxing experience.

It’s a strong example of how even outer packaging can carry the same level of care and attention as rigid presentation boxes.