Bespoke Sales Team Packaging for Ray-Ban Meta Wearable Technology

We were recently approached by Studio CO2 to create high-end presentation packaging for Ray-Ban Meta Wearable Technology. This project involved producing premium display boxes that would allow Meta’s sales teams across EMEA to showcase the range to priority retail buyers. Having collaborated with Studio CO2 before, we were excited to work with them again.

The Brief

The project required two variations of packaging: a single-tier box and a double-tier box with a drawer, both designed for a white-glove sales experience rather than retail. The boxes needed to be robust enough to withstand frequent handling while maintaining a sleek and premium aesthetic. A key feature was the inclusion of an integrated mirror to help customers see how each style suited them.

Material Selection & Sourcing

As this packaging was designed for professional sales demonstrations, durability was a key consideration. After extensive research, we sourced a faux black leather paper-based stock by Winter & Company that visually aligned with the brief, and was robust enough to withstand regular use.

Another challenge was sourcing matching leather handles. The initial set we found had a brown interior, which did not align with their vision. We continued to search and found an alternative with a fully black interior, ensuring a seamless finish that met the client’s precise specifications.

Prototyping

Unlike some projects where we contribute significantly to the creative direction, this was a highly specific brief. Studio CO2 had a clear vision for how the Ray-Ban Meta sales experience should be presented, and our role was to execute their requirements with precision. To ensure everything was perfect, we produced fully functional prototypes for approval before moving into production.

The Outcome

The finished boxes seamlessly blended function and luxury, making it easy for sales teams to demonstrate the Ray-Ban Meta range to potential retail partners. We were delighted to hear the positive feedback from Studio CO2’s client: “We love them! And love the 2-tier version as we can optimise the drawer in the future with different designs if need be!”

Specification overview

  • Materials: Faux black leather-wrapped board

  • Features: Integrated mirror, precision-cut inserts for multiple glasses

  • Handles: Custom-sourced black leather handles with matching black interior

  • Tiers: Single-tier and double-tier variations

Conclusion

Creating bespoke sales team packaging for Meta was a project that blended durability, premium aesthetics, and functionality. The result was a sleek, sophisticated display box that enhances the sell-in experience for priority retail buyers.

A huge thank you to Studio CO2 for bringing us on board for this project. We look forward to sharing more exciting collaborations in the future!

 
Abi Boyd