Bespoke PR Packaging for Novomins

When vitamin brand Novomins contacted us for the first time, they were preparing for an upcoming London launch event and needed packaging that felt premium, protective, and perfectly suited for PR gifting.

With a clear visual direction already in mind and a tight deadline to meet, this became a collaborative fast-turnaround project, combining thoughtful structure, high-quality materials and efficient production.

The Brief

Novomins approached us to create bespoke PR boxes for a launch event taking place in London in November last year. The boxes needed to house multiple components, including a vitamin bottle, a gua sha and a dry brush, while maintaining an elevated aesthetic aligned with their brand.

Alongside the enquiry, Novomins shared a visual of how they imagined the internal layout, which gave us a clear starting point. While some artwork elements evolved during the process, the final box remained very close to the original concept they had envisioned.

 

The Solution

We proposed a 4-part magnetic case and base presentation box, hinged on the long edge, designed to open smoothly and feel substantial in hand, ideal for influencer and PR gifting.

Presentation Box

  • Case & Base Construction:

    • 2mm board for durability and structure

    • CMYK printed wraps on uncoated stock

    • Finished with anti-scuff matt lamination for a refined, tactile feel

  • Magnetic Closure:

    • 3 round magnets with receiver discs for a secure, premium close

Internal Fitment Design

To safely present and separate the contents inside, we created a bespoke score-cut board fitment with a topper and aperture.

  • Materials:

    • 2mm white lined board base

    • 290gsm White Peak FBB topper and aperture

  • Finish: CMYK print with anti-scuff matt lamination

  • Attachment: Glued in for strength and consistency

This ensured each item securely and looked intentional when the box was opened.

Fast Turnaround & Delivery

With the event date fast approaching, the project required a quicker turnaround than standard. Thanks to clear communication and quick approvals on both sides, we were able to accommodate their timescale.

Novomins worked closely with us throughout the process, responding promptly and helping to keep production on track. A true collaborative effort to make sure the boxes arrived in time.

The Result

The finished PR boxes delivered a premium, polished presentation while staying true to the original layout concept shared at the start of the project.

Following the launch event, Novomins shared the filled boxes on their Instagram Stories, tagging @showcasecreative with a thank you, a great reflection of how pleased they were with the packaging.

Final Thoughts

This project highlights how a clear initial concept, combined with flexible production and strong collaboration, can result in standout PR packaging.

We loved working with Novomins on their first project with Showcase Creative and look forward to supporting future launches as the brand continues to grow!

 
Abi Boyd