Andy's Job of the Month (May)
We were thrilled to partner with Miai to produce a unique packaging solution for the Oakley x Fortnite collaboration, showcasing two pairs of gaming glasses from Oakley’s Gaming Collection.
The Brief
The goal was to create a box that not only protected the gaming glasses but also served as a striking display piece, reminiscent of an in-game asset from Fortnite. After brainstorming sessions and initial sketches from Miai, we decided to replicate the iconic drop box from Fortnite. This would instantly resonate with gamers and create a memorable unboxing experience.
Design and Production
Outer Box and Print:
The main outer box was meticulously printed in-house using our inkjet printers. The vibrant and detailed graphics were essential to capture the essence of the Fortnite drop box. To enhance the tactile experience, we added two foiled areas—one in yellow and one in white. This subtle touch added an extra layer of sophistication to the box.
Toppers and Protection: For the toppers, we utilised our Konica Minolta printers, ensuring high-quality and consistency across all elements. A crucial feature of the design was the translucent sheet of Transclear, also printed on the Konica Minolta, which sat on top of the glasses to protect them while still allowing visibility. This thoughtful addition ensured that the glasses were the focal point when opening the box. Interior Layout: The interior of the box was designed with a lift-out tray that securely held the two pairs of gaming glasses. This tray could be easily removed to reveal the original packaging of the glasses underneath. Custom-cut foam inserts were used to hold the items in place, ensuring that the glasses remained safe during transit and display.
Special Touches: To further authenticate the drop box look, we sourced metal rivets with heat-activated glue and applied them to the four corners on all sides of the box. These rivets added a rugged, realistic touch that gamers would immediately recognise and appreciate.
Fragile Label: Instead of a simple printed "Fragile" notice, we went a step further by printing and applying a separate custom fragile label. This detail made the packaging feel more authentic.
Outer Mailer Given the tight timeline, we produced a custom outer mailer from double-walled corrugated material. To ensure brand consistency, we stamped the mailer with a white stamp, as there wasn’t enough time for screen printing. This not only provided sturdy protection for the box during shipping but also maintained a sleek, branded appearance.
Conclusion This Oakley x Fortnite collaboration project allowed us to push our creative boundaries and deliver a packaging solution that was both functional and visually stunning. The final product was sent out to 16 influencers and our client, Miai, was over the moon with the results. We’re proud to have played a part in bringing this exciting collaboration to life.
Stay tuned for our next ‘Job of the Month.’
